Since its founding in 1968, Synsam has grown to become the Nordic region’s leading player in optical retail, eye fashion and eye health, with almost 600 stores. Synsam’s ambition is to continue to strengthen its industry-leading position through innovation and a clear sustainability perspective.
Synsam AB (publ) will release its interim report for the first quarter of 2026 on Friday, May 8[th ]at 07.30. At the same time, the company will publish President and CEO Håkan Lundstedt’s comment, together with a presentation of the results with CFO Per Hedblom. At 10.30 the same day, you will have the opportunity to participate in a live Q&A session, in English.
Today, Synsam Group (Synsam) announces an exclusive and strategic partnership with one of the world’s most prominent football stars – Erling Haaland from Norway. It includes the launch of a unique collection of eyewear, sunglasses, and sports glasses with a focus on both performance and design, signed by Erling Haaland. Through this partnership, Synsam is also taking a step into the international market.
Following the successful launch of the premium concept NK Eyewear & Optics at Nordiska Kompaniet in Stockholm, Synsam Group is now taking the next step. On April 23, the concept will also open at NK in Gothenburg – a destination where high-end fashion, clinical expertise, and a high level of fashion come together in a carefully crafted overall experience.
Synsam has high ambitions for its sustainability work, and in 2025 it continued its progress towards its vision of being the most sustainable lifestyle company in optical retail and eye health.
The interim report for the first quarter of 2026 will be published on Friday, May 8th at 07.30
Live Q&A in English: at 10:30 a.m. CEST the same day.
Since its founding in 1968, Synsam has grown to become the Nordic region’s leading player in optical retail, eye fashion and eye health, with almost 600 stores in Sweden, Denmark, Norway, Finland, Iceland and the Faroe Islands. Synsam’s strategy centers on customer focus, affordability, and innovative store concepts.